While it comes to optimizing a website, there are 2 main factors at play:
1. On-page optimization
2. Off-page optimization
Today’s article will focus on the on-page optimization, and I will share the best on-page SEO techniques you must implement while working on your website or blogs.
Proper headings, correct keyword placement, and ensuring content quality are the factors that need attention.
Why on-page Optimization is important?
On-page optimization is one of the basic step to SEO (search engine optimization). These factors work on your website page to improve your search engine rankings and helps in successful readability of your website. On page optimization techniques is used for better rankings!
Content is known as the King: Content is the King’, it is correctly said so because, ranking of the website is dependent on the content of the web pages as it must be attractive enough that it invites the users / target audience. The web masters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable.
Heading Tags: Your h1 tag is used only once, which is your title or main keyword also one must never use h2 or h3 tags too commonly as Google may judge you for doing a negative SEO practice .
For ex: <h1>Heading</h1>, <h2>Heading</h2>
Meta Description: Meta description is very important for on-page SEO because when search engines are ‘reading’ your pages, it checks the page description, title, headings and content. It does so because it need to know what the page is all about and then based on other factors and parameters it will rank your page in a place in its index.
Keyword: keywords are significant, you need to custom them in the right way. While writing a content of your website, you must keep its tone along with the focus keyword that comes naturally. Targeting keywords is important for page rank as using them in the right way ensures that you get a better ROI on your digital marketing efforts.
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