Category Archives: Branding

digital marketing

Digital Marketing

Digital marketing is the marketing of services or product using digital mediums mainly involving the Internet, but also includes display advertising, mobile phones, and other popular and traditional mediums.

Digital marketers observe things like how often and for how long, what is being viewed, sales conversions, what content works and doesn’t work, etc. Digital marketing process such as search engine marketing (SEM), search engine optimization (SEO), content marketing, content automation, influencer marketing, campaign marketing, e-commerce marketing, social media optimization, social media marketing, e-mail marketing, display advertising, and games are becoming more collective in our advancing technology.

Why is Digital Marketing  Important?

The position of digital marketing for business lies in the choice to select your method of marketing as per your budget and range a wider audience at a minor cost. The digital methods of marketing are customizable and hereafter much low-cost. If you are trying to create a raid into an already well-known market you can still make your presence felt by directing a small base of customers.

Industries that are using digital marketing as the favorite mode of marketing are capable to measure the conversion rate through actually using an easy method. Digital marketing is identifying the ratio of viewers who get changed into leads and then subscribers and in the end finally purchasing the product or service.

brand and business

5 Creative ways to promote your brand/ business

1: Create a Brand Logo / Image for your business promotion:
Regardless of whether your business is large or small, it needs a character for your brand’s identification among its target market. Your logo is the substance of your organization and as it’s been said, “You just have one opportunity to make an initial introduction.” A logo is much more than just an image; it is a point of recognition for clients and a key foundation for the branding of your business promotion.

2: Advertising is the best way of brand promotion:
Advertising is a key element in putting across the benefits of your product or service to the customers. Well-designed advertising and promotional strategies ensure long-standing success, bring in more customers and ensure profitability for businesses. Advertising is the voice of your company which sends out your brand’s message loud and clear to the target audience.

Rakshabandhan Special- memes

Festivals are many  but this day has something very special about it, its no pooja no rasams no greetings and no meetings it is purely celebration of a bond shared between siblings and as a matter of fact this relation is similar to that what ‘Tom’ n ‘Jerry’ share…

Siblings can be really pathetic with each other but when it comes to third party there is nothing more dangerous than their unity… This year were bringing some crazy memes all age groups can relate with…

Scroll down for khatta meetha fun…


Nature is Fighting Back for our KARMA

Monsoon is a phenomenal activity that takes place every year around the month of July and lasts till September. This season has always been associated with terms like pleasant, refreshing, and rejuvenating.

People can connect with this season a lot. Speaking of Monsoons, the things that come to our mind are – “Bhutta with some lemon and salt”, “Garama Garam Pakode”, “Chai” and/or “Bun-tikki”.

The rainy season is supposed to be a romantic season for all the couples where they come together to relish and rejoice the essence of love. It is said that during the rains, parents used to send their children to get drenched in the rain in order to beat the heat and to eliminate all sorts of ailments. Even for the farmers for that matter, it used to be a sigh of relief when the rains began, as this seasonal rainfall was a must for the crops and all sorts of vegetation. It became the reason for them to rejoice because after a long period of cultivation and farming in the scorching heat, their hard work paid off with good output accompanied by the required amount of rain showers. Everyone, be it, an adult or a child, loved the rains as it brought in a whole lot of positive and good vibe.

Anyhow now the tables have turned; monsoons are no more associated with enjoyment; it is more of a headache; things are not the same as before…. Since we have been taking our mother land and nature for granted for so long now, Karma is playing games & is causing the havoc and natural calamities.

We’ve been killing our natural property & aesthetic value to build our personal property, not realizing the fact that what we are destroying already belongs to us. The Mother Nature is thereby taking revenge by causing extreme rainfall in many party of our country and resulting in destruction by causing floods and water logging. We as an individual are required to take a drastic step towards this loss. It’s very easy to pollute the rivers by throwing garbage into it, destroying natural beauty as an excuse to build a good infrastructure and doing all the unnecessary construction in the name of development. But, the thing that is difficult is to adorn the beauty of nature.

Dehradun being a valley never had to face such problems. There used to be a huge open canal system that had proper drainage facility. But, then with the amount of progress in the city, the canals were made underground. As a result, the streets became broader and the drainage system turned out to be narrower, thus, creating the problem of water logging. Now, during monsoons the rain water gets collected on the roads and causes water-borne diseases such as Dengue, Malaria, Jaundice, etc.

Large scale construction along the river beds and streams has resulted in loss of life & property, both of which belong to us. We fight with our neighbors for garbage, extended boundary walls and claim to keep clean what is ours – “KARMA IS – the nature is now fighting back to claim what was her’s.

Sonali Sahgal

Home Away From Home


As people call it – “home away from home”, Hotel Sukhsadan is a huge & magnificent ancestral property located on East Canal Road, Dehradun. Though for a short duration, but this place has been a home for many people, students, travelers, etc from pan India and across the globe. Tourists from Canada, Germany, USA, etc keep hopping in this hotel.

I have been a regular visitor at this hotel now. I come and stay here for at least a week, once in every two-three months.  And whenever I come I am welcomed with so much warmth & affection that I wish to stay longer at this place. Hotel Sukhsadan is known for its hospitality. From the owner to the staff to the servants, all are respectful and courteous towards the customers or guests.

This hotel is well-connected to the nearby markets, malls, cafes and restaurants. The aura and vibe of the hotel is positive. They have a humongous campus with quiet and calm environment. One can just peacefully walk around the entire place and feel rejuvenated. The guest house portion of the hotel, where I usually stay, has rooms well furnished along with TV and an AC. The other portion has rooms available at reasonable rates, mainly for students. Cottages are also there in the backyard for families. The hotel is spacious enough for parking as well as playing any outdoor game. It also has swings, jungle gym, and monkey climber as a major attraction for children. A South Indian meal outlet is inside their campus that serves the South Indian delicacies like idli, vada and dosa & also some North Indian ones likes Chole bhature. Customers can conveniently grab a meal from this outlet.

In the hustle and bustle of the city, I feel glad and delighted that there is such a place as Hotel Sukhsadan. I love everything about Sukhsadan. As its name “Sukhsadan” suggests, it is truly a house full of happiness.

Follow Hotel Sukhsadan for offer updates

Photo credits: Sonali Sahgal




Back to School with Best Buddy’s

Among the newbie’s in town is this well known

“#Best Buddy’s Restro Cafe”

It is known for its elegant decor and beautiful lighting. This place is so attractive that one would just want to capture every bit through their lens, in simple words it is awe-inspiring.

The quality and presentation of food outshines all the other cafes and restaurants in the city of Dehradun. Though every nook and corner of this cafe is spectacular, yet there is this one corner with a ‘#’ book shelf.

Books, indoor board games, an old typewriter, radio make this corner more captivating.

The Best Buddy’s Restro Cafe has a special area for private parties so that there is no interference in the normal running of the cafe. It’s a small and cute space.

This place is perfect for school-going kids and families too. In the true sense, this is a cafe to hang out with your best buddies. As it is located on the main road and in the midst of the city, it is easily accessible. Great ambiance, mouth watering menu, and impromptu service make this cafe “too good to be true”.

Credit: Sonali Sahgal

Agra Taj Car Rally 2016

A platform to enhance your brand presence- The 350 kms rally with over 100 teams in various categories at both local and national level and the flag off ceremony by Hon. Chief Minister U.P. Agra Taj Car Rally 2016

The rally track will cover Agra & Lion Safari in a TSD Format with Civic authority support and FMSCI Permit. This is to Promote Agra beyond heritage tourism and the rally is supported by UP Government & approved by FMSCI. It is the biggest event in the region with grand prize distribution party and dinner ball involving professional publicity company.

The Audience Profile includes SEC A+, Businessmen, Professionals, Students & Multiple vehicle owners in the age of 25~40

Expert & Novice classes in both groups, Car, SUV, 4 Wheel drives, local (Agra) driver, couple crew, all women crew. Special classes can be formed subject to minimum 6 participants

The team trophy in each group is based on aggregation of best three cars of the team

Partnership Categories
Platinum @Rs. 10,00000/-
Gold @Rs. 5,00000/-
Silver @Rs. 2,00000/-

Encourage engagement through digital media

As part of Digital Marketing – Social Media is underestimated. It’s a big mistake because your “Facebook” likes or “Twitter” shares can help your company grow as they build credibility and trust. They also bring traffic to the website and are costless. What you have to do is to insert a Social Media plugin onto your site and keep updating your customers about the company news, discounts, etc. Bear in mind to schedule the frequency of updates and not to overwhelm them with too much information at once. You may be surprised with the outcome.