Category Archives: Digital Marketing

digital marketing

Digital Marketing

Digital marketing is the marketing of services or product using digital mediums mainly involving the Internet, but also includes display advertising, mobile phones, and other popular and traditional mediums.

Digital marketers observe things like how often and for how long, what is being viewed, sales conversions, what content works and doesn’t work, etc. Digital marketing process such as search engine marketing (SEM), search engine optimization (SEO), content marketing, content automation, influencer marketing, campaign marketing, e-commerce marketing, social media optimization, social media marketing, e-mail marketing, display advertising, and games are becoming more collective in our advancing technology.

Why is Digital Marketing  Important?

The position of digital marketing for business lies in the choice to select your method of marketing as per your budget and range a wider audience at a minor cost. The digital methods of marketing are customizable and hereafter much low-cost. If you are trying to create a raid into an already well-known market you can still make your presence felt by directing a small base of customers.

Industries that are using digital marketing as the favorite mode of marketing are capable to measure the conversion rate through actually using an easy method. Digital marketing is identifying the ratio of viewers who get changed into leads and then subscribers and in the end finally purchasing the product or service.


Home Away From Home

HOTEL SUKHSADAN

As people call it – “home away from home”, Hotel Sukhsadan is a huge & magnificent ancestral property located on East Canal Road, Dehradun. Though for a short duration, but this place has been a home for many people, students, travelers, etc from pan India and across the globe. Tourists from Canada, Germany, USA, etc keep hopping in this hotel.

I have been a regular visitor at this hotel now. I come and stay here for at least a week, once in every two-three months.  And whenever I come I am welcomed with so much warmth & affection that I wish to stay longer at this place. Hotel Sukhsadan is known for its hospitality. From the owner to the staff to the servants, all are respectful and courteous towards the customers or guests.

This hotel is well-connected to the nearby markets, malls, cafes and restaurants. The aura and vibe of the hotel is positive. They have a humongous campus with quiet and calm environment. One can just peacefully walk around the entire place and feel rejuvenated. The guest house portion of the hotel, where I usually stay, has rooms well furnished along with TV and an AC. The other portion has rooms available at reasonable rates, mainly for students. Cottages are also there in the backyard for families. The hotel is spacious enough for parking as well as playing any outdoor game. It also has swings, jungle gym, and monkey climber as a major attraction for children. A South Indian meal outlet is inside their campus that serves the South Indian delicacies like idli, vada and dosa & also some North Indian ones likes Chole bhature. Customers can conveniently grab a meal from this outlet.

In the hustle and bustle of the city, I feel glad and delighted that there is such a place as Hotel Sukhsadan. I love everything about Sukhsadan. As its name “Sukhsadan” suggests, it is truly a house full of happiness.

Follow Hotel Sukhsadan for offer updates

Photo credits: Sonali Sahgal

 

 

 


Back to School with Best Buddy’s

Among the newbie’s in town is this well known

“#Best Buddy’s Restro Cafe”

It is known for its elegant decor and beautiful lighting. This place is so attractive that one would just want to capture every bit through their lens, in simple words it is awe-inspiring.

The quality and presentation of food outshines all the other cafes and restaurants in the city of Dehradun. Though every nook and corner of this cafe is spectacular, yet there is this one corner with a ‘#’ book shelf.

Books, indoor board games, an old typewriter, radio make this corner more captivating.

The Best Buddy’s Restro Cafe has a special area for private parties so that there is no interference in the normal running of the cafe. It’s a small and cute space.

This place is perfect for school-going kids and families too. In the true sense, this is a cafe to hang out with your best buddies. As it is located on the main road and in the midst of the city, it is easily accessible. Great ambiance, mouth watering menu, and impromptu service make this cafe “too good to be true”.

Credit: Sonali Sahgal


Encourage engagement through digital media

As part of Digital Marketing – Social Media is underestimated. It’s a big mistake because your “Facebook” likes or “Twitter” shares can help your company grow as they build credibility and trust. They also bring traffic to the website and are costless. What you have to do is to insert a Social Media plugin onto your site and keep updating your customers about the company news, discounts, etc. Bear in mind to schedule the frequency of updates and not to overwhelm them with too much information at once. You may be surprised with the outcome.