How To Grow Instagram Followers Organically
Is it still possible to increase your Instagram followers organically? While Instagram is great for visually presenting your brand and engaging with your target audience, it is more than just a social network.
Since the introduction of Instagram Ads, Instagram Reels and Instagram Business Accounts, it has evolved into a platform for influencers, marketers and companies to sell themselves. People now use Instagram not just to communicate with their friends but also to connect with their favorite companies and purchase online.
Studies indicate that most customers use Instagram to look for brands and eighty percent of them follow at least one company there. If you're active on Instagram, there are two methods to grow your following: paid and organic.
While paid methods can yield quick results, organic growth remains a sustainable and cost-effective strategy for building a loyal and engaged audience. So if you’re just getting started with your Instagram marketing journey and aren't sure whether to spend your money here or not then you’re in the right place because in this post, we'll walk you through the process of obtaining followers organically.
You don't have to invest anything if you follow this instruction but you will need patience and persistence because it takes time and with Instagram, slow and steady wins the race. So if you're ready to build an organic Instagram following, let's get started.
Create Engaging Content
The foundation of organic growth on Instagram lies in creating content that resonates with your target audience so focus on producing high-quality photos and videos that tell a story, evoke emotions or provide value to your followers.
You may also experiment with different formats such as carousel posts, video posts and reels to keep your content fresh and engaging. Additionally, you can leverage trending topics and use relevant hashtags to increase visibility and reach a wider audience.
Schedule Your Posts
Consistency is key when it comes to organic growth on Instagram. So develop a posting schedule and stick to it to maintain a regular presence on the platform.
Use analytics tools to identify the optimal times to post based on your audience's activity and engagement patterns. By scheduling your posts in advance, you can streamline your content creation process and ensure that your content reaches your followers when they're most active.
Identify Related Accounts Within Your Niche
Research and compile a list of accounts within your niche including competitors, influencers and industry leaders.
Once you’ve done that, analyze their content strategy, engagement levels and audience demographics to gain insights into what resonates with your target audience. Now use this information to inform your own content creation process and identify opportunities for collaboration or cross-promotion.
Follow Your Competitors' Followers
Engage with your target audience by following the followers of related accounts within your niche. These users are already interested in content similar to yours which makes them more likely to engage with and follow your account.
However, it's important to avoid aggressive following tactics and instead focus on building genuine connections with potential followers.
Like and Leave Comments on Competitors' Followers' Posts
Show genuine interest in your target audience by engaging with their posts through likes and comments. Not only does this increase your visibility but also fosters meaningful interactions with potential followers.
Be authentic and thoughtful in your interactions and avoid generic or spammy comments that may detract from your credibility.
Join an Engagement Group
Participate in Instagram engagement groups to amplify your reach and increase engagement on your posts. These engagement groups are composed of like-minded individuals who encourage and support one another by liking, sharing and commenting on their work.
Look for groups that align with your niche and follow the rules and guidelines to maximize the benefits of group engagement.
Be Consistent and Repeat
Consistency is crucial when it comes to organic growth on Instagram. So stay committed to your content strategy and engagement efforts and be patient as you build your following over time.
Monitor your progress, analyze what's working and refine your approach as needed to continuously improve your results.
Wrapping It Up
Organic growth on Instagram requires a strategic and comprehensive approach that encompasses content creation, engagement and community building.
By following the seven steps outlined in this guide, you can effectively increase your Instagram followers organically and establish a strong and loyal audience base, however, one thing you must remember in your journey is to stay authentic, consistent and patient and you'll see your follower count grow steadily over time.
