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Difference in between Paid and Organic Marketing

Digital marketing has become massive platform for big businesses to small, to grow their market and brand, an epic success. The digital marketing not only make you reach customers but also make your brand, trustworthy brand on worldwide platform.  Most of the time marketing was described as number of series of marketing methods but it really falls into two categories – Organic marketing and Paid marketing.

To help you understand the differences in the same we have a simple and easy breakdown of Paid and Organic marketing.

Organic marketing is referred to the act of getting the customers to your site and website naturally. This marketing method is best used to develop brand voice, enable authentic interactions with customers, educate and convert blog readers and drive traffic to landing pages with many other online assets. On the other hand Paid marketing as the name suggest is the paid platform of marketing where you have to spend hundred bucks to get audience and customers, it may seems easy at first to spend some money and get results easily and directly, but there’s no way to get target audience or potential audience that will end in customers.

Organic and Paid marketing shares a same platform of marketing as Google, Face book, Quora, Reddit, Snapchat, Medium, Instagram, Tumblr and similar .Where organic  marketing gives you the manifesto of getting in touch with target audience and you most probably end with making them your audience. Paid marketing does not gives you target audience as it get traffic by pushing your content mainly in the form of ads. Paid marketing delivers you audience when they click on your ads as its pay per click but Organic marketing takes your product directly to the target audience.

Not all the businesses need the budgetary resources to deploy paid marketing campaigns. However, every business needs to embrace Organic marketing.


Women these days are almost at par with men with respect to equality, freedom, employment, etc. The Constitution of India also has laws by keeping in mind the status of women in society. Certain privileges are given and binding laws are also made for women so that they enjoy equal status with men. Earlier women were treated as nobody; they were not allowed to take decisions for themselves, no freedom at all. But, now, the tables have turned and the ladies have become fully independent and self reliant.

Responds to negative feedback’s

Online world is growing every day, every nook is Wi-fi ready and we depend largely on the content present in the search engines for our queries and for second opinion. We ofttimes come cross negative reviews and feedback’s about any product, brand, application and place (Hotel, Restaurant, guest houses and any other formal stay). In the hotel industry where there are many online sites that emphasize on feedback’s from clients to generate data, it is notably approved that people rely on these reviews/feedback’s. Now responding to these negative feedback comes as the important part but also responding them in a right way is crucial. A proper response to a bad review can do two important things – it can minimize the damage to your reputation and it will also helps you to repair your relationship with unhappy reviewers.


By the term it is understood that “brain drain” is the drain of knowledge from one place to another. It is basically something related to migration of people from one place to a better one in search of growth opportunities when they feel that their place is insufficient in providing that extra knowledge. It is majorly defined as the emigration of skilled individuals from developing countries to already developed nations like US, UK, etc. This concept has a very disturbing effect on the economy growth rate of the developing countries.

Role of Graphic Designing in Digital Marketing World:

Digital marketing is one of the fast growing industries in India which is generally based on the informative and visuals content. With the same phase, the Graphic Design is more than just drawings and pictures. Graphic Designing is the most pervasive art today that has given a new meaning to digital marketing.  With minimal and simplified design basics, this tool had been adding contemporary flair to a company’s advertisement profile. It is an art with the drive that involves a creative and systematic plan to solve a problem or achieve specific objectives.

On-Page SEO

on-page sep

While it comes to optimizing a website, there are 2 main factors at play:

1. On-page optimization 

2. Off-page optimization

Today’s article will focus on the on-page optimization, and I will share the best on-page SEO techniques you must implement while working on your website or blogs.

digital marketing

Digital Marketing

Digital marketing is the marketing of services or product using digital mediums mainly involving the Internet, but also includes display advertising, mobile phones, and other popular and traditional mediums.

Digital marketers observe things like how often and for how long, what is being viewed, sales conversions, what content works and doesn’t work, etc. Digital marketing process such as search engine marketing (SEM), search engine optimization (SEO), content marketing, content automation, influencer marketing, campaign marketing, e-commerce marketing, social media optimization, social media marketing, e-mail marketing, display advertising, and games are becoming more collective in our advancing technology.

Why is Digital Marketing  Important?

The position of digital marketing for business lies in the choice to select your method of marketing as per your budget and range a wider audience at a minor cost. The digital methods of marketing are customizable and hereafter much low-cost. If you are trying to create a raid into an already well-known market you can still make your presence felt by directing a small base of customers.

Industries that are using digital marketing as the favorite mode of marketing are capable to measure the conversion rate through actually using an easy method. Digital marketing is identifying the ratio of viewers who get changed into leads and then subscribers and in the end finally purchasing the product or service.

brand and business

5 Creative ways to promote your brand/ business

1: Create a Brand Logo / Image for your business promotion:
Regardless of whether your business is large or small, it needs a character for your brand’s identification among its target market. Your logo is the substance of your organization and as it’s been said, “You just have one opportunity to make an initial introduction.” A logo is much more than just an image; it is a point of recognition for clients and a key foundation for the branding of your business promotion.

2: Advertising is the best way of brand promotion:
Advertising is a key element in putting across the benefits of your product or service to the customers. Well-designed advertising and promotional strategies ensure long-standing success, bring in more customers and ensure profitability for businesses. Advertising is the voice of your company which sends out your brand’s message loud and clear to the target audience.

Rakshabandhan Special- memes

Festivals are many  but this day has something very special about it, its no pooja no rasams no greetings and no meetings it is purely celebration of a bond shared between siblings and as a matter of fact this relation is similar to that what ‘Tom’ n ‘Jerry’ share…

Siblings can be really pathetic with each other but when it comes to third party there is nothing more dangerous than their unity… This year were bringing some crazy memes all age groups can relate with…

Scroll down for khatta meetha fun…


Nature is Fighting Back for our KARMA

Monsoon is a phenomenal activity that takes place every year around the month of July and lasts till September. This season has always been associated with terms like pleasant, refreshing, and rejuvenating.

People can connect with this season a lot. Speaking of Monsoons, the things that come to our mind are – “Bhutta with some lemon and salt”, “Garama Garam Pakode”, “Chai” and/or “Bun-tikki”.

The rainy season is supposed to be a romantic season for all the couples where they come together to relish and rejoice the essence of love. It is said that during the rains, parents used to send their children to get drenched in the rain in order to beat the heat and to eliminate all sorts of ailments. Even for the farmers for that matter, it used to be a sigh of relief when the rains began, as this seasonal rainfall was a must for the crops and all sorts of vegetation. It became the reason for them to rejoice because after a long period of cultivation and farming in the scorching heat, their hard work paid off with good output accompanied by the required amount of rain showers. Everyone, be it, an adult or a child, loved the rains as it brought in a whole lot of positive and good vibe.

Anyhow now the tables have turned; monsoons are no more associated with enjoyment; it is more of a headache; things are not the same as before…. Since we have been taking our mother land and nature for granted for so long now, Karma is playing games & is causing the havoc and natural calamities.

We’ve been killing our natural property & aesthetic value to build our personal property, not realizing the fact that what we are destroying already belongs to us. The Mother Nature is thereby taking revenge by causing extreme rainfall in many party of our country and resulting in destruction by causing floods and water logging. We as an individual are required to take a drastic step towards this loss. It’s very easy to pollute the rivers by throwing garbage into it, destroying natural beauty as an excuse to build a good infrastructure and doing all the unnecessary construction in the name of development. But, the thing that is difficult is to adorn the beauty of nature.

Dehradun being a valley never had to face such problems. There used to be a huge open canal system that had proper drainage facility. But, then with the amount of progress in the city, the canals were made underground. As a result, the streets became broader and the drainage system turned out to be narrower, thus, creating the problem of water logging. Now, during monsoons the rain water gets collected on the roads and causes water-borne diseases such as Dengue, Malaria, Jaundice, etc.

Large scale construction along the river beds and streams has resulted in loss of life & property, both of which belong to us. We fight with our neighbors for garbage, extended boundary walls and claim to keep clean what is ours – “KARMA IS – the nature is now fighting back to claim what was her’s.

Sonali Sahgal