Discover The Best Free Keyword Research Tools In 2023 And Boost Your SEO Strategy

Keyword research is essential for increasing traffic to your website as it assists you in creating the ideal content to improve organic search traffic.

Finding the best keyword research tool might be challenging especially when you're new to SEO.

Thus, in today’s blog, we'll discuss the best free keyword research tools used by specialists to boost their SEO strategy in 2023 and increase website traffic but first, let us go through what exactly a Keyword Research Tool is.

What Exactly Is a Keyword Research Tool?

A keyword research tool is a type of software that may assist you in identifying topics that people are searching for on search engines like Google, Bing, Yahoo, and more.

It further helps you identify content ideas that your customers are looking for. You may then create your content strategy to address those topics in your blog posts and landing pages.

Keyword research tools may also reveal the long-tail and seed keywordsand that your competitors are ranking for. After that, you may enhance your content to focus on those keywords and gain their traffic.

That being stated, let's take a look at some of the greatest and free keyword research tools for SEO.

5 Best Free Tools for Keyword Research in 2023

Google Keyword Planner

Google's Keyword Planner is primarily intended for use by marketers who wish to run advertisements on Google. It is, nevertheless, a valuable SEO tool, and unlike other commercial tools, it is free to use.

For you to use it, you’ll need a Google Ads account. If you don't already have one, you must create one and provide your payment information, but you are not required to conduct an active campaign or pay for anything.

Once you've gained access to the term Planner via your Google Ads account, you may enter any keyword and examine data on (roughly) how many monthly searches it receives.

Keywords Everywhere

Keywords Everywhere is a free browser add-on for Chrome and Firefox which gathers keyword recommendations from over 15 of the most prominent keyword tools, including AnswerThePublic, Google Search, and Ubersuggest.

It then reveals relevant keywords, keyword trends, and phrases that your rivals are ranking for.

Google Trends

If you want to get an instant overview of whether a keyword is growing more or less popular, Google Trends is the tool you need. It's really useful for developing long-term cornerstone content for your site because it can show you which keywords are growing higher and which are trending downward.

To get started with Google Trends, just input one or more search phrases and select the time period you wish to examine. In addition to identifying keywords that are growing in popularity over time, you can utilize Google Trends to investigate seasonal keywords in your niche.

AnswerThePublic

AnswerThePublic operates a little differently than most other keyword research tools. It offers keywords in a great visual way, but you can also see them as a list or download the results as a .csv file.

If you're new to SEO and keyword research, this is an excellent tool to use because you don't even need to create an account to utilize it. In fact, you can simply enter the keyword and see what comes up.

AnswerThePublic's keyword results are based on Google and Bing's auto-suggest / autocomplete functionality. You may use Google to search for any of these keywords by clicking on them.

This will display what content is ranking for those keywords and whether it has a featured snippet.

The free edition of AnswerThePublic is an excellent resource for bloggers. However, if you conduct keyword searches on a frequent basis, you are going to need their pro plan.

Ubersuggest

Neil Patel's Ubersuggest is one of the Free Keyword Research Tools that provide search traffic data, keyword ideas, an estimate of how difficult your keyword will be to rank for (keyword difficulty), and more.

You may see a number of relevant keyword recommendations with statistics like trend, volume, cost per click (CPC), paid difficulty, and SEO difficulty. 

If you sign in to Ubersuggest using your Google account, you'll get more keyword ideas, daily rank tracking, and tailored SEO recommendations. Ubersuggest also includes a Chrome extension that might assist you in improving your effectiveness.

GetKeywords

Getkeywords is the best tool for keyword research. It also provides information about the intent behind the search queries. It also offers Premium plans for advanced features of SEO. It Fetches data that is based in real-time on Suggestions, CPC, Volume, and audience Data.

Google Autocomplete

This is a great feature that can be a helpful tool for finding the right keywords to use in your SEO strategy. You can get an idea of what people are searching for by looking at the search queries. Google Autocomplete is mechanized by algorithms that analyze billions of search queries every day.

Soovle

This tool is great if you want to look for keywords across different websites and platforms. This tool will give you insight into the multiple popular websites like YouTube, eBay, Amazon and Wikipedia etc.

How to do keyword research in 2023

The following are the six steps for keyword research in 2023:

1. Get to know your audience and target accordingly.
2. Once you know your audience create a list of keywords or you can use the keyword research tools that are mentioned above.
3. Use long-tail, mid-tail, and short-tail keywords.
4. Study and analyze your competitors. See what are their content strategies.
5. Prioritize your keywords based on their search volume, competition, and relevance to your business.

We hope this post assisted you in identifying the top free keyword research tools for SEO.

Conclusion

After testing all of the prominent keyword research tools, we feel the ones mentioned above are the greatest free keyword research tool in the market.

Not only do these tools show you how your website performs for various keywords but also the average CTR (click-through rate) on your listing.

We hope this post assisted you in identifying the top free keyword research tools for SEO.

 For more such insights into SEO, make sure to check out our blog page and learn all there is to know about the digital marketing world.