7+ Ways to Grow Your YouTube Channel

It’s no doubt that today, video content stands out as one of the most effective strategies for digital marketers to educate & engage their target audience with the help of Youtube marketing.

While short-form videos are amusing & engaging, long-form videos help viewers learn about a company, product or service.

According to a study, 88% of marketers say video has helped them expand customer understanding of their product or service, while 86% feel it has helped increase online traffic.

YouTube, the second most visited website (behind Google), has 2.5 billion monthly visitors & millions of subscribers, making it one of the finest places for businesses from all industries to promote video content. And if you happen to know a few tactics as well as how to make videos that educate, engage & convert viewers then it can help people find your content fast & drive engagement.

Thus on that note, today we'll be disclosing 7 tips for growing as well as optimizing your YouTube channel:

#1. Understand YouTube's Algorithm

According to research, 70% of the content that users watch on YouTube is determined by the platform's recommendation system. With that type of power, it is vital to understand how it operates.

While YouTube's algorithm has evolved over time (like other social media algorithms), it now emphasizes the following factors:

Relevance: YouTube's algorithm matches a search query with factors such as title, tags, content & description.

Engagement: Engagement is measured using signals such as watch time & percentage as well as likes, comments & shares.

Quality: The algorithm assesses the channel's authority & trustworthiness on a certain subject or topic.

User Search & Watch History: This incorporates content that users have already watched or appreciated in order to present useful content.

#2. Create Videos Around a Specific Keyword/Topic

Marketers who are unfamiliar with Search Engine Optimization (SEO) risk missing out on the possibility of ranking videos. However, if you want your videos to reach the largest number of viewers, you must employ this YouTube marketing strategy.

Creating your video around a single topic or keyword is the most effective YouTube marketing strategy to increase traffic & reach your YouTube audience. However, the problem is to identify the appropriate keywords to include.

There are several excellent free keyword research tools available to help you uncover keywords that are related to your business & target audience. Once you've found them, utilize an SEO keyword research toolbox to convert your research into content for your marketing channels (such as a blog, website or social media networks).

However, make sure your keyword(s) appear organically throughout your content so that YouTube can pick them up when closed captions are applied, & always optimize your title & descriptions. 

#3. Engage With Your Audience

It's vital to remember that YouTube is a social media platform & hence requires social engagement. This means that if you just publish videos without promoting comments & debate, you're missing out.

YouTube rewards channels with high engagement which includes total time spent on the channel, watch time, likes & dislikes, and, most significantly, comments. So, if feasible, reply to every comment you get & encourage people to interact using audio/visual suggestions.

You may also spend time engaging with other channels that could be similar to yours, a rival, or one you like.

Also, don't always wait for your audience to take the initiative. Drive engagement by asking questions about the content or simply asking what content they prefer to see on your channel or want more of.

If people do engage, be sure to thank them for sharing on YouTube & other platforms.

#4. Rank In Google Video Searches

As the most popular search engine, Google has a lot of influence over who views what you publish. That is why you should consider how to rank your video in Google searches. 

So what's one of the most effective techniques to rank your movies on Google? Well, target keywords & optimize your video content, titles & descriptions to rank higher in Google's Search Engine Results Pages. 

Basically, it's about offering videos that people desire based on their search & video intent. You may find relevant & popular subjects using a keyword tool like Google Trends or AnswerthePublic.

#5. Get Branded

So your content may be excellent but does your channel seem enticing? If you want viewers to take your YouTube channel gravely & subscribe then you must present yourself professionally.

Improving your organization's social branding will allow users to instantly recognize your content. So if you have a blog or a website, you most likely already have a distinct look & feel that sets you apart from other people and/or organizations.

Therefore, it is logical to carry over that branding to your YouTube channel as well.

#6. Promote YouTube Videos on Other Social Networks

One of the benefits of social media is the ability to cross-promote content across several channels. Promoting your YouTube videos on other social media platforms is the simplest approach to expanding your audience.

According to a recent survey, viewers overlap significantly across social media platforms with people utilizing an average of 6.7 sites each month.

As you can see, the majority of viewers on YouTube (70–86%) utilize other social networks. This suggests that it's critical to leverage other social channels to promote interaction & broaden reach. 

So consider which channels you are already engaged on. Facebook, LinkedIn or Instagram? There are several options & excellent social media video ideas.

If you wish to publish videos straight to a channel, you can always create a teaser for the full-length video on YouTube to maximize interaction across all channels.

Also, don't forget about your blog, where you may also publish videos! If you have a podcast or webinar, you may repurpose it for your YouTube channel.

#7. Upload To YouTube More Regularly

This may sound overwhelming at first, but in order to expand your following, you must raise your posting frequency to at least one video each week.

Don't worry, you won't need a design agency or a large advertising agency to get this done. There are several amazing video tools available for creating video content on a budget such as Canva. 

Do some research to figure out when your target audience is on YouTube so you know when to publish. In analytics, look at the part 'When your audience members are on YouTube' which is located under the 'Audience' tab. This will display a customized heat map configured in your local time that illustrates when your target demographic is active on YouTube. 

Remember, consistency is key, so aim to upload at the same time every day or week (depending on your frequency) & keep your viewers updated on when new videos will be available. At last, stick to your timetable.

Conclusion

YouTube is a highly strong platform that, if used correctly, may launch your brand, product or service & generate a lot of money in no time. We hope this post provided clear answers to the following questions & more:

• How to grow your YouTube channel?
• How to get more views on YouTube?
• How can I promote YouTube videos?
• How can I make a YouTube channel popular?
• How can I quickly build my YouTube channel?

Finally, if you have put in a significant amount of effort in growing your YouTube channel & are unsure about the growth, we recommend that you get help from a professional marketing agency that can help run a successful YouTube marketing campaign & more.