Do you remember when Instagram was a core platform for only selfies and vacation photos?

There is that trend today as well, but today, 90% of Instagram users follow a business. This is because it enables them to interact directly with brands they love.

But today, Instagram is adding new features, so your brand must adapt to stand out from the crowd of businesses using their customer attention. 

  • One way is by long-term, reliable tactics
  • Take part in Instagram trends 

Below are six tips one can apply to their Instagram content strategy to help increase followers.

1. Define your Instagram-specific marketing goals

  • Understand Your Instagram Audience: One should understand their Instagram audience’s likes and dislikes. Keep in mind whether your Instagram audience is of the same demographics, and do they have the same interests as your customers on other channels? What do they respond to most online? What makes them engage with your content? Why do they follow you?
  • Choose a Theme and Translate Your Brand Image to Instagram: To keep your online presence consistent, decide how your brand image will go forward with Instagram. A consistent theme used through your Instagram content will help you stand out. 

2. Take advantage of Instagram’s algorithm changes

  • Develop content geared to Instagram feed views

Below are three feed views users can choose from: 

  • The main feed 
  • A following feed 
  • A favourite feed.

The content you create should be so high in quality that your audience wants to include you in those lists. 

Prioritise Social Selling

If you are a company that sells products, then make sure to create a shop on Instagram. Once you’ve created your shop, you can add product tags to your images and reels that will link to the respective shop pages. To increase your following, include relevant hashtags in captions.

Use Instagram Ads When Organic Content Is Struggling

If you notice a dip in your organic engagement, then advertising on Instagram can help boost your Instagram presence. It has been considered that most users who see advertisements on Instagram are more interested in the brand, as compared to those who see ads off Instagram. 

3. Take part in Reels

Another way to stay relevant on Instagram is by following what is trending. However, if you have only time to focus on one type of content, then it should be reels. Yes, today ,the Instagram feature that performs best is the Instagram reels. Reels allow users to easily edit and produce fun and engaging video content. Thus, one should use Instagram reels to increase exposure and engagement.

Tips and ideas for Reels: Choose an enticing cover image for reels, create transitions with the align tool, experiment with different kinds of transitions, add texts to make it accessible, turn a group of photos into a reel, and collaborate on takeovers.

4. Use Instagram like a community

  • Team up with external partners

Instagram recently released a new tool called Creator Marketplace to help brands discover and collaborate with creators on Instagram. Thus, teaming up with other creators can make the brand more relatable and interesting. It also helps to widen your network and increase exposure, both of which can lead to loyal customers and followers.

  • Feature Your Community Members

Yes, when you feature your employees, customers, or loyal fans, you present a deeply human experience. 

5. Use popular content on other platforms

  • Repurpose clips of podcast episodes

Over the past few years, podcast listening has grown a tremendous amount and the growth is expected to continue for at least the next two years. Try Podcast clips. Podcast clips are either audio-only or video clips that give a sneak peek into a moment from a podcast episode.

  • Recreate Memes and Trending Pop Culture

Also, recreate popular memes and trending pop culture to entertain your Instagram followers. One core benefit of memes and pop culture is that they require no explanation. However, you must keep in mind that you may be using copyrighted content. So, make sure you have the permission to use the content. 

6. Make Use Of Analytics To Refine Your Instagram Content Strategy

  • Make a content plan using a flexible mindset.

Instagram is constantly in flux. Whether it is due to adding new features to compete with other social media platforms or improving its own platform, the change is inevitable. This basically means that you and your content marketing team will have to prepare for adjustments to your Instagram content strategy.

Final Thoughts: Make Your Content Stand Out On Instagram

Follow the above tips, and see how your content on Instagram will shine out perfectly.

If you’re looking for ways to make your content shine, then reach out to us at SAAR Asia. We are a digital marketing agency in Dehradun that provides creative expertise, new tools, and technology. We start by learning the company’s goals and target audience. We make sure to understand the brand in depth and then provide solutions that will make your brand reach its peak. So, if you’re looking to make your brand stand out, then reach out to us today. We are the one-stop solution for creative dreams!