Dehradun National Academy of Defence (DNAD)
About DNAD:
Dehradun National Academy of Defence (DNAD) is a premier defence coaching institute based in Dehradun, specializing in the preparation of candidates for competitive exams like NDA, CDS, AFCAT, and other armed forces-related entries.
With an inspiring learning environment and a dedicated faculty, DNAD nurtures aspirants to develop discipline, clarity, and excellence in their pursuit of joining the Indian Armed Forces.
Target Audience
DNAD primarily targets young defence aspirants (ages 16–24) preparing for NDA, CDS, AFCAT, and SSB interviews. Its core audience includes students from Uttarakhand and nearby states, as well as parents seeking credible, result-oriented coaching for careers in the Indian Armed Forces.
Objectives / Goals
Website Creation & Maintenance
Design a high-performance, responsive website reflecting DNAD’s military-style discipline and credibility, while enabling inquiries and student engagement.
SEO (Search Engine Optimization)
Improve rankings for high-intent keywords like “best NDA coaching in Dehradun” and increase organic visibility.
SMM (Social Media Marketing)
Build a brand identity that inspires young aspirants and generates interest through visuals, reels, testimonials, and updates.
PPC (Google Ads)
Capture high-converting traffic for NDA, CDS, and AFCAT keyword groups and increase admission inquiries.
Meta Ads
Leverage Facebook and Instagram ads to promote upcoming batches, success stories, and demo classes.
Shoots
Create high-quality visuals capturing DNAD’s classroom energy, discipline, and student testimonials.
Brand Visibility
Position DNAD as a leading institute in the defence education niche through consistent branding and digital presence.
Content Marketing
Educate and attract aspirants with blog posts, FAQs, video content, and success strategies aligned with search trends.
Challenges
Limited Digital Visibility
Despite strong offline performance, DNAD had low search visibility and no website presence.
Scattered Branding
Despite strong offline performance, DNAD had low search visibility and no website presence.
High Competition
Competing with long-established coaching brands in a saturated defence prep market.
Low Lead Conversion
Lack of lead tracking, remarketing, and landing page optimization reduced inquiry-to-enrolment rates.
Minimal Visual Content
No professional photos or videos to highlight student success, infrastructure, or coaching style.
SEO Strategy & Implementation
Detailed SEO Audit
We began with a comprehensive audit of DNAD’s online presence, identifying keyword gaps, technical issues, content needs, and missed backlink opportunities.
Website Optimization
Developed a fast-loading, SEO-friendly website featuring all courses, faculty insights, testimonials, and direct inquiry CTAs. Optimized for mobile, navigation, and engagement.
Keyword Research
Identified high-intent keywords like: • “best NDA coaching in Dehradun” • “CDS coaching near me” • “AFCAT classes Dehradun” • “NDA written + SSB coaching”
Link Building
Built high-quality backlinks through education directories, local citations, and content outreach to improve domain authority and trust flow.
On-Page Optimization
Implemented proper meta tags, alt texts, H1/H2 structuring, internal linking, and schema markup to ensure search engine clarity.
Local SEO
Optimized Google My Business profile, embedded location-based content, and encouraged student reviews to boost local discoverability.
Technical SEO
Resolved indexation issues, ensured HTTPS, added XML sitemaps, compressed images, and improved core web vitals.
Traffic Increase
Combined all strategies to increase qualified organic traffic from defence aspirants, reducing dependency on paid promotions over time.
Top Keyword Ranked
Insights
Google Results
| Duration for Run Ads | 3 Months |
| Budget Spend | 1,05,528/- |
| Clicks | 2,001 |
| Conversions | 106 |
| Form Leads | 159 |
Views/Engagements
Insights
Meta Results
| Duration for Run Ads | 1 Months |
| Budget Spend | 40k+ 18% GST |
| Per Meta Leads | 57 Rs. |
| Leads | 700 |