How to Guard Your Website Against Negative SEO?
Google is continuously working to enhance its algorithm and the way they rank web pages. What used to work for you in the past may no longer produce the desired outcomes. Unfortunately, adhering to old practices might really hurt your website and lead it to fall in rank. So today, as the best digital marketing agency in Dehradun, we will look at ways to safeguard your website from negative SEO in order to avoid these situations.
What Exactly Are Black Hat SEO Practises?
When viewing western action flicks, the evil guy is always the one wearing a black hat. When it comes to SEO, the same concept applies. Black hat SEO refers to a collection of methods and procedures that can improve SEO but violate search engine terms of service.
Google and other major search engines are becoming smarter over time. It's becoming more difficult to fool the system, which is a good thing if you want to keep your website safe from poor SEO. Even if you follow all of the rules, someone might use unethical techniques to destroy your website.
You Impose Negative SEO On Yourself
SEO takes time to build, and some website owners are tempted to cut corners. They may use black hat techniques such as link farms, double indexing, content automation, rich snippet markups, and so on. Thus, to safeguard your website from poor SEO, we strongly advise you to avoid using these strategies and instead employ only white hat SEO practices.
Any reputable company will have a 5-year strategy and aim for the long term. Going for quick fixes that will land you in hot water later is not worth it. To be honest, it never hurts to conduct an SEO audit just to be cautious. Even if you are not breaking any laws, you should always keep yourself safe from others.
How To Safeguard Your Website Against Bad SEO?
Set Up Email Notifications
Google Webmaster Tools will notify you through email whenever there is suspicious activity on your website. Malware assaults and non-indexed pages on your site might be reported to you. Most importantly, you will be notified if Google imposes a manual penalty. Connect your site to Google Webmaster Tools, and then pick which notifications you want to get from the preferences tab.
Keep An Eye on Your Backlinks at All Times
Backlinks are the most common technique for hackers to do damage to your website. People that wish to inflict negative SEO can create a large number of low-quality links that all lead to your sites. To counteract this, you'll need to build high-quality backlinks and keep them up.
In fact, spammers may even attempt to eliminate your most valuable backlinks. They pose as you, contact the website that holds your backlink, and requests that the link be removed. Thus, in such a case, your best bet is to set up a corporate email and use it to contact the webmaster.
Check Your Website for Duplicate Content
Duplicate content is a common method used by spammers, but it is also a black hat practice that you might (inadvertently) engage in. In this context, replicating implies dispersing your material and assets over the internet. It's a simple notion to put into action, and luckily it's simple to check. You may use a plagiarism detector to discover if your text is unique and where it has been republished.
Put Extra Safeguards in Place
The majority of hacking is caused by human mistakes. These might range from weak passwords to PCs that are always logged in and easily accessible. You may defend your website against poor SEO and strengthen corporate security by performing the following:
• Antivirus and malware protection software should be used.
• Maintain backups of critical files.
• Inform your personnel about digital security procedures.
To Summarise
Taking care of your website is critical for any business. What good is a premium website if your SEO suffers and people have trouble locating your pages? That is why it is critical to understand how to safeguard your website from poor SEO. By following the above-mentioned safety suggestions one can surely ensure a steady stream of organic website traffic.
