01
Traffic Increase
Grow organic traffic by optimizing pages and improving visibility on Google SERPs.
Kasiga School Case Study
The Brand
About Kasiga School
Kasiga School is a top-ranking, co-educational, English-medium
residential school located in Dehradun, established in 2007 by Mr. Ramesh Batta and
Mrs. Poonam Batta. Affiliated with both CBSE and Cambridge International (CIE), the
school offers a globally recognized academic framework combined with a strong focus on
complete development that spans intellectual, physical, social, and emotional
growth.
Set in the educational capital of India, Dehradun, Kasiga provides a dynamic learning
experience that nurtures leadership, humility, and global citizenship, making it one of
the most respected residential schools in the country.
TARGET AUDIENCE
Let's Talk
Want to reach parents searching for the right residential school?
Kasiga's core audience includes parents and guardians researching reputed boarding schools, CBSE and Cambridge curriculum options, holistic education, residential life and admission opportunities in Dehradun.
The Mission
Objectives & Goals
Strengthening search visibility, admission inquiries and brand recall for one of Dehradun's leading residential schools.
02
Keyword Ranking
Achieve top 10 Google rankings for high-intent keywords related to boarding schools.
03
Domain Authority
Strengthen Kasiga's domain credibility through quality backlinks and optimized content.
04
Brand Visibility
Position Kasiga prominently across search engines to enhance digital brand recall.
05
Local SEO (GMB)
Optimize Google My Business listing to increase visibility and engagement for local school-related searches.
06
Google Adwords
Run targeted Google Ads campaigns to boost visibility, drive qualified traffic, and support admission-related lead generation.
07
Lead Generation
Increase admission inquiries through SEO-driven traffic and call-to-action optimization.
08
Content Marketing
Develop keyword-rich, informative content to engage users and support SEO growth.
The Approach
SEO Strategy & Implementation
A structured SEO plan focused on parent search intent, technical health, content relevance and admission-focused discovery.
Keyword Research
Identified high-volume, parent-focused keywords like "best boarding school in Dehradun."
On-Page Optimization
Optimized titles, meta descriptions, headers, and internal links for better crawlability.
Technical SEO
Fixed broken links, improved mobile responsiveness, and ensured proper site indexing.
Website Optimization
Enhanced site speed and user experience across devices for lower bounce rates.
Link Building
Secured high-quality backlinks from relevant education and local directories.
Local SEO
Improved local presence through GMB updates, location-based content, and reviews.
Detailed SEO Audit
Conducted a full website audit to identify SEO gaps and prioritize key improvements.
Traffic Increase
Consistent SEO efforts led to a steady month-on-month rise in organic traffic.
Our Client's Result
Top Keyword Rankings
Search visibility achieved for high-intent defence coaching queries.
