Top 7 SEO Trends to Watch Out for in 2024

Search engine optimization (SEO) is a continually developing marketing profession that has seen significant changes over the last decade, ranging from mobile prioritizing to knowledge graphs and beyond.

The frequency of Google algorithm updates has also increased, and with each update, the ranking algorithm becomes smarter at identifying the quality of content and websites. 

Established SEO strategies such as guest blogging, link building, and on-page optimization are still relevant, and you should continue to work on them as you have when you first began optimizing your website. 

That being said, certain trends take center stage and demand your attention as we enter the new year. So without further ado, here are the top 7 SEO trends to watch out for in 2024.

Artificial intelligence and Machine Learning

In 2024, Artificial Intelligence (AI) and Machine Learning (ML) will reshape SEO. These technologies improve rankings, reach new audiences, and personalize user experiences. 

Algorithm Updates: Adjusts to different search engine algorithms.

Content Generation: AI facilitates content production.

Natural Language Processing: Improves content relevancy by determining user intent.

Predictive Analytics: AI and ML power data-driven SEO techniques.

The Impact of AI and Machine Learning on SEO

Visual Content: Improves picture and video visibility.

Voice Search: Optimizes for voice and local business.

Content Quality and E.E.A.T.

The key terms that will change the game when it comes to online searches in 2024 are "Content Quality" and "E-E-A-T" (Experience, Expertise, Authoritativeness, and Trustworthiness).

For your content to rank, it must fulfill Google's EEAT requirements.

Experience: The way your content is displayed is important to the user experience.

Expertise: Your content should include links to experienced writers, particularly for issues such as health, where expertise is essential.

Authoritativeness: Establish your authority in the field with reliable backlinks and high-quality content.

Trustworthiness: Create user and search engine trust by providing clear policies, contact information, and fact-checked content.

User Experience and the Essentials of Core Web Vitals

In 2024, User Experience and Core Web Vitals will be the SEO game changers. They improve your ranks and make your website more appealing, resulting in more traffic and devoted consumers. 

Why Does This Matter? 

Google uses these variables to determine who ranks where. A user-friendly website means higher ranks, increased visibility, and greater success. 

Core Web Vitals, on the other hand, display a website's health. It informs Google of crucial information such as whether your website is easy to use, how long a person spends on your page, if you have relevant content, and whether all external and internal connections are operational and healthy. 

Voice Search Optimization

Voice search optimization is an important development to monitor in SEO in 2024.

With the increasing popularity of voice-enabled gadgets and virtual assistants, businesses must change their SEO strategies. Here's what they can do

Conversational Keywords: Optimize for conversational keywords and long-tail inquiries to deliver direct and informative responses.

Featured Snippets: Optimize highlighted snippets to stand out in voice search results and provide quick, clear responses.

Mobile Optimization: Ensure that your website is mobile-friendly and loads quickly, as voice searches are carried out frequently on mobile devices. 

Voice search for eCommerce: eCommerce enterprises should provide organized product data and a smooth purchasing experience for voice search users.

Video SEO

Videos have taken the internet content market by storm and this is not a fleeting fad. It represents a tectonic shift in how people interact with information.

As video popularity grows, video SEO becomes increasingly important. It entails optimizing video content in order to improve search engine rankings. Here's what makes it a game-changer:

Competitive Edge: Not all organizations have implemented Video SEO in 2024, offering you an opportunity to outperform the competition and reach a larger audience.

Enhanced Visibility: Optimized videos are more likely to show up in search results on popular search engines and platforms such as YouTube.

Google Likes Videos: Google's algorithms favor video content, frequently displaying video results prominently. 

Improved User Experience: Video SEO promotes quick finding and a smooth viewing experience which increases user satisfaction.

Video Embedded Within Blogs: Blogs or websites with embedded videos are more likely to appear in highlighted snippets or rank high.

Mobile First Indexing

With our smartphones becoming parts of ourselves, search engines like Google observed mobile addiction and started to shake up the SEO sector with "Mobile-First Indexing".

Let's say that mobile devices account for more than half of all internet traffic, and this figure is expected to climb by 2024. Google stated, "Let's prioritize mobile-friendly sites." Right now, your smartphone version is the main attraction.

So what should you do to ensure that your website ranks at the top of Google, even on mobile devices?

Mobile Responsiveness: Your website must look and perform well on all screen sizes.

Mobile SEO Tricks: Optimize for voice search, employ structured data and provide mobile-friendly content.

Mobile-Friendly Content: Keep it brief, utilize bullet points and clear headings for easier reading on mobile.

The Speed: Google cares about how quickly your mobile pages load, so keep them speedy.

Local SEO & Google My Business

Local SEO is frequently overlooked by D2C companies and smaller enterprises. However, 2024 promises to bring new developments to local SEO and Google My Business (GMB). 

Here's how you can use Local SEO and Google My Business to rank higher: 

Engage: Utilize GMB's messages, reservations, and orders for client engagement. 

Super-Local Optimization: Artificial intelligence and machine learning provide hyper-local SEO. Ensure exact geographical information in your GMB profile for increased exposure.

Reviews: Manage them actively and reply quickly to improve local SEO.

Video Showcase: Use GMB video support to promote your offerings.

Mobile-Friendly: Optimize for mobile users to provide a smooth experience.

Final Thoughts

There’s no doubt in the fact that if you want to improve your website and consistently grow your business then you must have a solid SEO marketing plan. And now that you are aware of the trends, you may incorporate them into your website.

However, if you are still having difficulty achieving a ranking then you can always seek assistance from a competent SEO agency like SAAR in Dehradun. At SAAR, we will assist you in developing a solid SEO strategy and achieving greater search engine rankings. Contact us to know more.