best free SEO tools in 2024

5 Free SEO Tools To Boost Organic Traffic In 2024

Driving regular traffic to your website can be a difficult undertaking in today's digital market. However, appearing at the top of search engine results pages (SERPs) may completely shift the game by bringing in targeted traffic, boosting sales, and establishing your authority. In order to accomplish this, you must have access to the greatest Search Engine Optimization (SEO) tools 2024.

In this article, we'll look at the top free SEO tools available in the market. We've chosen a nice mix of SEO tools in 2024 to assist with all areas of search engine optimization. So, without further ado, let’s get started!


MozBar is a free SEO tool and Chrome extension that has over 800,000 installations. It is the most popular and the best way to check Domain Authority (DA) and Page Authority (PA) in your browser.

Website authority is a significant ranking criterion. The more authoritative search engines, such as Google, believe a website is, the greater its chances of ranking in the SERPs.

As a result, high-authority sites are extremely difficult to outrank. When developing your SEO strategy and determining which keywords to target, it's useful to know how much authority the sites that are already ranking for those keywords have.

This is where MozBar comes into play.

best free SEO tools in 2024

You can simply add it to your browser (for free) and it will display the DA and PA of any URL while you explore the internet. Moz is one of the best free SEO tools in 2024 that calculates DA and PA based on a variety of metrics, most of which are connected to the amount and quality of backlinks a site or page has. 

When you notice a slew of 80-90 DA sites ranking on page one of the SERPs, you know it's a tough keyword to rank for. If you find a handful of sites with 10-20+ DA, you know it's probably very little competition.

Aside from DA and PA, you may check a variety of additional metrics while reading any website page or SERP. You may quickly see the page's spam score, number of backlinks, referring domains, and so on, or you may open a Link Analysis to take a deeper look.

Google Keyword Planner

Google Keyword Planner was the first keyword research tool that was designed to identify and analyze keywords for both SEO and PPC campaigns.

best free SEO tools in 2024

Unlike many other keyword research tools, Google Keyword Planner is absolutely free. It also delivers reasonably accurate statistics and is the source of data for the majority of other platforms.

It's helpful for obtaining a general indication of search volumes and discovering keyword suggestions, but the UI is a bit clumsy and designed for PPC marketers rather than SEOs.

Google Search Console

Google Search Console (GSC) is a Google-powered free website analytics tool. It gives you statistics about your website's visits and performance in Google SERPs, as well as other useful information.

best free SEO tools in 2024

GSC allows you to identify which keywords are generating the most traffic along with the pages that the visitors are arriving on. This data may then be used to influence your SEO approach.

Aside from basic statistics, GSC may be used to submit sitemaps (for quicker indexing) and monitor your Core Web Vitals (an important SEO indicator related to user experience).

Google Trends

Google Trends is an excellent supplemental keyword research tool to employ in addition to Google Keyword Planner. It is one of the best SEO tools in 2024 that can help you locate popular search phrases all across the world.

best free SEO tools in 2024

Unlike Google Keywords Planner, Google Trends does not show the average monthly search volume for a keyword. Instead, it shows you how the level of interest in that keyword has varied over time. It also creates a list of similar hot themes or inquiries, which may help you plan your SEO approach.

To begin using Google Trends, enter a term into the search field. Then, choose the time period location from which you wish to gather data. If you're operating a local SEO campaign, select the nation in which you want to rank. If you want to target a global market, simply choose international.

You'll then see a graph depicting search interest for that given keyword over time. If the line is heading higher, it might indicate that monthly search traffic will grow over the next year, or vice versa.

Below that graph, you'll find a list of connected subjects and questions. You may use this to generate fresh keyword ideas for your SEO operations.

Answer The Public

Answer The Public is a search listening tool used for SEO and content analysis. You may use it to identify new question-related keywords and subjects that your target audience is interested in.

best free SEO tools in 2024

It's just a keyword research tool with an appealing user interface. All you have to do is enter a topic (or seed keyword) connected to your business (for example, 'chocolate'). Then, Answer The Public will use the autocomplete data from search engines all around the internet to generate a slew of similar keywords.

It categorizes these keyword concepts into several sentence types (for example, 'what' questions, 'why' questions, comparative vs. phrases, and so on). Because so many of the suggestions are question-related search phrases, it’s ideal for creating long-string keywords for your FAQ pages.

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